Let’s be honest, genuine connection is nearly impossible to pull off on a large scale. Don’t take shortcuts when it comes to authenticity.The story was picked up and publicized by the head of social at The New York Stock Exchange. And the cake said “Not because of your Tweet” which is so perfect because that’s probably the most Tweetable cake. Lemonade saw the tweet and took everything a step further by sending him an actual birthday cake.He tweeted about how much he appreciated it, saying “It’s cool when brands humanize themselves like this.” They sent a personalized birthday email to one of their customers.Social Media Award: The Most Unnecessarily Thoughtful Snail Mail Delivery
There are still ways to be creative on social and connect with customers even if your business is closed and/or your budget has been slashed.But for a lot of other businesses right now, it makes sense to just ask yourself how you can contribute to lifting your customers spirits. Obviously this doesn’t go for everyone, for example if you’re a government or health care organization and your job is to inform the public of important information. Focus on feel-good content right now (during the COVID-19 pandemic).People will understand and likely find it endearing. If you’re a business getting on social media for the first time, embrace it and be honest with people that you are learning on the job.Tweeted pictures of exhibits in the museum, educating followers on their history in his own natural folksy style (i.e., ending every message with a formal sign-off like “Thanks, Tim” or using the hashtag #HashtagTheCowboy).Assigned social media responsibilities to their security guard, a social media beginner, amidst the COVID-19 crisis.A post shared by Hootsuite they did that was Fridge-Worthy:
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